Impersonation and fake accounts

Fake Profile and Impersonation Reporting in Australia and New Zealand

Someone is pretending to be you, your company or your staff online, often to scam your customers. We report impersonating accounts through each platform's dedicated process and help you warn the people affected.

Impersonation reports on Facebook, Instagram, TikTok, LinkedIn and X
Fake business pages and copycat websites
Ongoing monitoring for new fake accounts

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Tell us what you need help with. We reply within one business day.

What we report

Impersonation is one of the clearer policy breaches on every major platform, so these cases often move faster than defamation or review disputes.

Fake personal profiles

Accounts using your name and photos, often to message your contacts or ask for money.

Fake business pages

Pages and accounts copying your brand, logo and posts to sell fake products or collect payments.

Fake executive accounts

Profiles posing as your founder or managers, a common route for investment and job scams.

Copycat websites and listings

Sites and map listings that copy your business details, reported to hosts, registrars and search engines.

How it works

Free assessment

Send us the links. Within one business day we tell you which routes are realistic for each item, and which are not.

Evidence and plan

We collect screenshots, URLs and dates, map each item to the rule or law it breaks, and give you a fixed quote.

Reports and requests

We prepare and file the platform reports, legal forms and publisher requests, and follow up on each one.

Follow-up and monitoring

We track every request to a decision, escalate where possible, and watch for the content coming back.

What we can and cannot do

We would rather tell you the truth at the start than sell you a promise. Platforms and courts make the final decision on removal, not us.

We can

File impersonation reports with proof of identity and ownership
Report scam sites to hosts, registrars and browser safety lists
Draft a short notice for your customers and staff
Monitor platforms for new fake accounts after removal

We cannot

Guarantee that a platform or court will remove anything
Remove genuine reviews or honest opinions you disagree with
Hack, threaten or pay anyone to take content down
Give legal advice ourselves (we work alongside lawyers for that)

Routes available in Australia and New Zealand

Which route fits depends on what was posted, who posted it and where. We go through this with you in the free assessment.

Platform impersonation forms

Meta, TikTok, LinkedIn and X all have dedicated impersonation forms. You may need to show an ID or business registration, which only goes to the platform.

Trademark reports

If your brand name or logo is registered, a trademark report can remove fake business pages and ads.

Australia: Report scams

If a fake account is being used to defraud people, report it to Scamwatch and ReportCyber. We help you document what happened.

New Zealand: Report scams

If a fake account is being used to defraud people, report it to the police and to CERT NZ, which collects reports about online scams. We help you document what happened.

This page is general information, not legal advice. Where a case needs a lawyer, we work with your own counsel or introduce a law firm.

FAQ

Fake Profile Removal FAQs: Australia and New Zealand

How quickly can a fake account be removed?

Clear impersonation cases are often decided within a few days of a complete report. Incomplete reports are the main cause of delay.

Australia: Fake accounts are scamming my customers. What first?

Report the accounts to the platform, warn customers on your official channels, and report the scam to Scamwatch and ReportCyber. We prepare the impersonation reports.

New Zealand: Fake accounts are messaging my customers. What first?

Report the accounts to the platform, warn customers on your official channels, and report scams to the police or CERT NZ. We prepare the impersonation reports.

Do I have to send my ID to you?

No. Identity documents go directly to the platform through its own form. We prepare everything else.

What if new fake accounts keep appearing?

That is common with scams. We can monitor for new accounts and report them as they appear.

Someone pretending to be you or your business?

Send us the fake profile links and your real accounts. We will tell you the fastest route to report them.

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Pricing

Custom quote after we evaluate your case

Every case is different, so we cannot price it until we have evaluated it. Send us the details and you get a clear, fixed quote after a free, confidential assessment.